Impact of TV Advertising on Children’s Food Choices
نویسندگان
چکیده
منابع مشابه
The Impact of Food Stamp Program on Relative Food Consumption and Food Choices
I n this paper, the effects of the Food Stamp (FS) Program (now referred to as Supplemental Nutrition Assistance Program-SNAP) on individuals’ food choices are evaluated. In other words, I examine how households' food choice or relative food consumption is changed by FS participation. For this purpose six food groups are created using 2016 Consumer Expenditure Diary Surv...
متن کاملAdvertising influences on young children's food choices and parental influence.
OBJECTIVE To evaluate whether advertising for food influences choices made by children, the strength of these influences, and whether they might be easily undone by parental influences. STUDY DESIGN Children between 3 and 8 years of age (n=75) were randomized to watch a series of programs with embedded commercials. Some children watched a commercial for a relatively healthy food item, the oth...
متن کاملAdvertising to children on TV: Content, impact, and regulation
We may not be able to make you love reading, but advertising to children on tv content impact and regulation will lead you to love reading starting from now. Book is the window to open the new world. The world that you want is in the better stage and level. World will always guide you to even the prestige stage of the life. You know, this is some of how reading will give you the kindness. In th...
متن کاملEffect of TV food advertising restriction on food environment for children in South Korea.
Summary This study attempted to determine the effects of restrictions on television (TV) food advertising on children's food environments in South Korea. It examined changes that occurred in the marketing mix of food companies following enactment of those restrictions. An on-line survey was conducted with marketers or R&D managers of 108 food companies. A questionnaire was used to inquire about...
متن کاملStrategic Informative Advertising on TV
In order to get a grasp of the market for advertising, one needs to understand why firms demand advertising, and how suppliers of advertising set their prices. In the present analysis, firms buy advertising in order to inform consumers about their products. TV channels offer advertising on a per-viewer basis. We find that the performance of this market for advertising depends on features of bot...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: International Journal of Marketing Studies
سال: 2017
ISSN: 1918-7203,1918-719X
DOI: 10.5539/ijms.v9n6p24